Telling Impactful Stories Through Video Marketing, An Overview By Regional Productions
With the advancement of digital technology, more consumers are leaning towards video content to gather a better understanding of various products and services available to them. This is opening up many new opportunities for businesses to embrace the concept of video marketing.
As a small business owner, if you’re not already taking advantage of the new playing field, you could be missing out on a lot of revenue by not using video content as a promotional tool. Simply illustrating a concept or product through video marketing isn’t enough to drive sales. For you to engage an audience and encourage them to engage with your company, you need to produce video content in the form of a story that resonates with your target audience.
Here at Regional Productions, in addition to producing content that will resonate with your customers, we also seek to equip you with accurate information about how video marketing will impact your business financially, where you may face challenges and how to ensure your efforts are successful.
The Benefits of Using Video Marketing
It’s been proven that videos outperform images on Facebook, Instagram, and several other digital communication platforms. This is due to their ability to explain and visualize concepts within short durations, making them a versatile tool for marketing.
Similarly, as they’re shareable and informative on an endless number of topics and appeal to all ages, they can help increase the time people spend on your page and boost conversions. They also improve product recall through potentially unforgettable visual cues and communicate complex messages through the persuasive power of storytelling.
The Challenges of Using Video Marketing
The biggest challenge of incorporating video into marketing campaigns is managing your expectations. Quite often, we come across clients who believe that a single three-minute-long video will convey the history of their industry, the subtleties of their product and increase sales. They don’t always realize that video is one component in a more extensive process. Some videos do tell these stories, but without an accurate analysis of your demographic, audience management and distribution, you run the risk of creating content that misses the target entirely.
How to Ensure Your Video Marketing Efforts Are Successful
Besides hiring the right company to develop an airtight script, manage your production and produce your great content, you must determine how videos will tie into your overall advertising strategy to make the most of your video marketing efforts. Video is a versatile medium with opportunities for small, medium, and large productions depending on your project goals. As a result, before you can exploit the benefits of video, you need to understand what you want to achieve and create a video marketing strategy with measurable objectives accordingly.
Once you have a plan in place, the next step is to build a story. Creating stories with video content is one of the most effective ways to sell a product, service, idea, concept or belief. There are many ways to create a story for your product marketing video that depict different problems your target audience encounters and how your product or service helps to resolve those issues. Preparing a script and creating mood and storyboards that outline the action allow the production team to visualize your ideas before filming to make sure that there is customer approval at every step in the process.
After you’ve put your story down on paper, it’s time to bring it to life. Currently, there is a wide range of options available for creating video, from low-resolution dashcams to premium production cameras which can significantly enhance the potential success of your marketing plan. With the right music, editing and narrative, it’s possible to turn a low-quality phone recording into an emotional tearjerker. However, high-end production value remains unmatched for creating impressions that last a lifetime.
When it comes to creating video content, the first rule is to understand its purpose and to align it with your objective. Whether you want people to make a purchase, follow you on social media or share your content, it is vital to pay attention to solving the challenges your audience faces, and to be creative and take chances that will encourage people to do whatever you’re asking them to do. If you can manage this, you will have your clients’ full attention and positive reactions are sure to follow. Similarly, when producing video content, it’s essential to pay attention to the video quality to ensure that it creates the lasting impression your company deserves.
For more information on marketing video production, reach out to the experts at Regional Productions. We are a video production company in Middletown, CT that works in a range of industries including but not limited to government and politics, manufacturing, education, marketing, biotech, consumer products, business services, healthcare industries, ad agencies, publishers, production houses and companies of all sizes. With our experience and understanding of the latest video marketing trends, we’re prepared to produce relatable content that motivates clients to take action and delivers a positive return on investment.